What if Happiness were the Strategy?
What if happiness wasn’t something you stumbled upon after checking all the boxes, but the very strategy you built your life around? In this powerful and perspective-shifting talk, Ayerim Maduro invites women in leadership to rethink success through a more intentional lens, one where how your life feels matters just as much as what you’ve built.
Women don’t stumble upon their lives; they architect them. Fueled by vision, driven by purpose, and ambition, willing to outwork almost anyone in the room. But somewhere between the dream and the doing, the joy goes quiet. The to-do list becomes the boss: the calendar and the compass. And the happiness you were building gets crowded out by the business of building.
This talk is for the women who are absolutely capable and occasionally exhausted by their own capability. The one who hasn’t lost her why, but knows it was never meant to feel this heavy.
Through a grounded and particle shift in perspective, you’ll learn how to make joy the lens through which you lead, decide, and design your life, so your energy is protected, your choices feel aligned, and the life you’re building reflects not just your success, but your joy.
Ayerim Maduro Lacle is an award-winning tourism strategist, hospitality consultant, and speaker known for bridging her work in designing meaningful destinations with her deep conversations about how to design our lives and leadership. Through her philosophy, Making Happiness The Destination, she invites women to redefine success, lead with intention, and create impact that extends beyond themselves. She is the founder of HAMAK Hospitality Solutions, where she works with organizations to strengthen communities, elevate experiences, often creating meaningful economic impact in ways that are both unique and unassuming.